Impact of Aboriginal Tourism

150Aboriginal tourism businesses in WA in 2021-22
$63.8 milEconomic contribution in 2021-22
500+Aboriginal people employed in tourism in WA in 2021-22
Southern Cross Cultural Tours, Dampier Peninsula


Authentic cultural experiences 

Western Australia’s rich, diverse and authentic Aboriginal cultural experiences give us a unique point of difference over other holiday destinations. We are committed to growing Aboriginal Tourism in WA and becoming the premier destination for authentic Aboriginal tourism. 

Guiding this ambition is the Jina: Western Australian Aboriginal Tourism Action Plan 2021-2025 and $20 million Aboriginal Tourism Fund. The funding is used to support the growth of tourism experiences, encouragement for more Aboriginal participation in the sector, and increased visibility and awareness of cultural tourism experiences. 

Delivering the 69 action items identified in the Jina Plan is a responsibility shared across government and industry, including the Western Australian Indigenous Tourism Operators Council. 

To underpin our aim of providing visitors with authentic Aboriginal cultural experiences, Aboriginal tourism is also a key goal area in our 10-year WA Visitor Economy Strategy 2033 which provides a roadmap for the next 10 years of development. 

Access the reports

Discover the full Jina Plan and our wider WAVES 2033 strategy and learn more about our commitment to growing authentic Aboriginal tourism experiences. 

You may also be interested in