Discover Our Strategies, Plans and Visions
We have a range of strategies and corporate plans identifying how we will sustainably grow the WA tourism industry, by marketing our state as a world-class holiday destination, creating a diverse calendar of events, increasing access to our state, developing new experiences and attractions, and informing and empowering the tourism sector.
Our guiding strategy is the 10-year Western Australia Visitor Economy Strategy (WAVES 2033) which outlines a new vision for WA’s tourism sector and sets an ambitious target of achieving $25 billion in visitor spend per annum by 2033.