Dreamscape of Events
Where Dream Events Happen encourages travellers to step outside of the everyday and into a dreamscape of events in Western Australia.
From unmissable global blockbusters, unforgettable moments shared with the world's oldest living culture, or culinary experiences in otherworldly locations – there are wondrous events happening all year round.
Where Dream Events Happen is an experience-led campaign that forms part of the 'Walking On A Dream' brand extension creative set.
Launched in August 2023, in our Domestic, Singapore, Malaysia and Indonesia markets, this campaign positions Western Australia as the fastest growing event destination in the South East Asian region and aligns with our events strategy, Vision For Dream Events.