'Connect with Culture' celebrates Western Australia's authentic and profound Aboriginal experiences.
The campaign encourages travellers to awaken a deeper connection with oneself, with others, and with the land upon which we walk, through connection to Aboriginal culture and Country.
'Connect with Culture' is an experience-led campaign that forms part of the 'Walking On A Dream' brand extension creative set.
Having launched domestically in May 2024, the campaign aligns with key actions outlined in Jina – Western Australia's Aboriginal Tourism Action Plan 2021-2025.
The campaign landing page was created in consultation with the Western Australian Indigenous Tourism Operators Council (WAITOC), showcasing the diversity of authentic Aboriginal experiences on offer throughout the dream State. Explore the landing page, discover itineraries and guides, and learn more at https://waitoc.com/aboriginalexperiences
Connect with Culture Style Guide
Please refer to the Western Australia Brand Style Guide for guidance on master brand elements such as colour palette, logos, typography, locator marks and photography.
Connect with Culture Style Guide