Walking on a Dream in Western Australia


Walking On A Dream


Western Australia is not just another state in Australia. It is one of the greatest places on the planet. Brimming with natural riches and world class experiences, many that you can’t find anywhere else. 

Our unique and authentic tourism experiences are captured in Walking On A Dream, Western Australia’s global tourism brand, which launched in September 2022. 

Since then, Walking On A Dream has been on a journey around the globe and inspired several new campaigns and led our national and international marketing efforts. 

Our Brand

Find out how you can use Western Australia's brand 'Walking On A Dream' and learn more about our brand extensions ‘Drive the Dream’ and ‘Where Dream Events Happen’. 

Learn more
Our Campaigns

Discover our latest domestic and international marketing campaigns and access our range of campaign resources. 

Domestic Campaigns International Campaigns

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