A Dream Road Trips Campaign
Drive the Dream invites travellers to experience the diverse road trip itineraries that make Western Australia the ultimate destination for a self-drive holiday.
The campaign is led by West Australian Formula 1 driver Daniel Ricciardo, who embarks on an epic journey of reconnection, adventure and indulgence through the Margaret River Region and beyond along the South West Nature and Wine Drive, with his best mate Blake.
Drive the Dream is designed to turn awareness into action and move a Western Australian road trip to the 'must do' list by showcasing WA as the ideal destination for a self drive adventure.
The global campaign platform launched on 28 September 2023, with a second iteration following on 17 September 2024. The campaign continues to build on its momentum domestically and in our key international markets.
