Connect with Culture Campaign
Our Connect with Culture campaign celebrates Western Australia's authentic and profound Aboriginal experiences.
The campaign encourages travellers to awaken a deeper connection with oneself, others, and the land upon which we all walk, through connection to Aboriginal culture and Country.
The experience-led campaign forms part of the 'Walking On A Dream' brand extension creative set and aligns with key actions outlined in Jina – Western Australia's Aboriginal Tourism Action Plan 2021-2025.
The campaign landing page was created in consultation with the Western Australian Indigenous Tourism Operators Council (WAITOC), showcasing the diversity of authentic Aboriginal experiences on offer throughout the dream State.
