Australia's South West - Tourism Western Australia

Discover more about Australia‘s South West

Australia’s South West is one of the most well-known regions within Western Australia, thanks to its world-class surf breaks, beautiful vineyards, towering forests and gourmet food offerings.

Encompassing the Bunbury Geographe, Margaret River, Southern Forests and Valleys, and Great Southern regions, Australia’s South West is a much-loved destination for locals and out-of-state visitors.

Learn more about Australia’s South West’s tourism sector through our latest visitor statistics and insights, including fact sheets for key Local Government Areas and Regional Development Commissions.

Australia's South West Factsheet

Take an in-depth look at who’s visiting Australia’s South West in our latest regional factsheet. Updated annually, the factsheet shows the number of overnight visitors, where they come from, how much they spend, their purpose of visit, length of stay, and other key insights.

Australia’s South West Fact Sheet 2023

PDF | 851.7 KB

Local Government Area and Sub Region Fact Sheets

For a more comprehensive break down of visitor statistics within Australia's South West, Tourism WA has created fact sheets for key Local Government Area (LGA) and Sub Region in the area. Updated each calendar year, the fact sheets include information on visitor numbers to each area, how long they stay, where they travelled from and how much they typically spend. Each factsheet is based on data from Tourism Research Australia, who publish visitor statistics for every Australia LGA.

City of Albany

PDF | 904.41 KB

Shire of Augusta - Margaret River

The Margaret River Region

PDF | 903.99 KB

The Bunbury-Geographe Region

PDF | 1 MB

The Southern Forests and Valleys Region

PDF | 1 MB

Regional Development Commission Fact Sheets

Beyond our five main tourism regions, Tourism WA has also developed insights into the Regional Development Commissions across Western Australia. Each factsheet includes information on visitor numbers, where these visitors come from, how much they spend and more destination insights. Updated each calendar year, the factsheets are based on data from Tourism Research Australia's National and International Visitor Surveys.

Great Southern Development Commission

pdf | 905.9 KB

South West Development Commission

pdf | 773.4 KB