Understanding the US Market
The US is a key target market for Tourism WA, with tens of thousands of American visitors travelling to WA each year. To grow visitor numbers from this important market, we focus on marketing Western Australia as a world-class destination with unmatched nature and wildlife experiences.
Within the US market, we focus on attracting 'High Value Travellers’, those who are motivated to experience pristine aquatic and coastal adventures, as well as premium food and wine offerings.
Our US-based team also work with a range of trade partners to reach the more than six million High Value Travellers already considering a holiday to Australia, and work with airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents to promote West Australian tourism products.
