Understanding the UK market
The UK is one of our leading international markets in terms of visitor numbers. We know many people travelling to our state from this leading market are often visiting friends and relatives, with WA home to a thriving population of UK expats.
To encourage these visitors to stay longer, travel further and spend more, Tourism WA focuses our marketing activities on targeting 'High Value Travellers’ from the UK. These are people who don't mind long haul travel, have an above average spend and are looking to immerse themselves in nature and enjoy food and wine experiences.
We work with a range of trade partners to reach these travellers, including airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents, who all sell a wide range of West Australian tourism products.
Couple enjoying fish and chips at Cottesloe Beach