Entering new markets

Before your tourism business enters the interstate or international tourism market, we recommend you learn how they work, who is visiting WA, and ensure your product is ‘market ready’.  

To help, Tourism WA has developed a series of facts sheets so you can better understand distribution channels, pricing strategies and market segments. 

We also offer a new program for operators who are ready to expand into interstate and international markets. 

Trade Ready Introduction Program

Our Trade Ready Introduction Program (TRIP) helps operators move from being trade ready to establishing in-market relationships. 

Learn more

Market Ready Factsheets

Camels, Cable Beach, Broome

Exploring inbound tourism

Inbound tourism refers to international visitors entering Australia, and it’s a big contributor to WA’s tourism economy.
PDF | 3.57 MB
Whaleshark, Ningaloo

Is my business trade ready?

Understand the travel distribution system and assess if your tourism product is ready to be sold overseas.
PDF | 862.9 KB
Hutt Lagoon, near Port Gregory

Product, audience and market

Learn how to define your tourism product and understand your customer’s needs so you can better reach your target audience.
PDF | 2.81 MB
Wula Gura Nyinda Eco Cultural Tours, Shark Bay

Product pricing

Information on how to price your tourism product consistently, accurately and competitively along with the factors that impact pricing.
PDF | 2.55 MB
Pinnacles, Cervantes

Product promotion

Discover the many ways you can promote your product internationally.
PDF | 382.38 KB
Southern Forests

Product distribution

Learn about the tourism distribution system and how to reach and broaden your customer base.
PDF | 6.07 MB
Murchison Gorge

Trade sales kit

Understand the benefits of creating a trade sales kit and how they can help educate and inspire wholesalers or inbound tour operators.
PDF | 657.37 KB
Antony Gormley

Perfecting your sales pitch

Learn how to perfect your sales pitch and persuade trade agents to sell your tourism product.
PDF | 1.83 MB
Feeling lost?

We’ve created a tourism glossary and acronym fact sheet for anyone struggling to tell the difference between an STO and an RTO. 

Tourism acronyms and glossary

Additional market ready resources

Our friends at Tourism Council WA and Australian Tourism Export Council (ATEC) have created more resources for operators who are market ready.

Tourism Export Toolkit
Developed by ATEC and Tourism Australia, the toolkit provides the tools, knowledge and contacts needed to enter the export tourism market.
Tourism Boost Program
This Tourism Council WA program aims to help tourism businesses increase bookings and visitors.
Tourism Pricing Tools
These tools from Tourism Council WA will help you correctly price your tour or accommodation products.