Understanding the New Zealand Market
New Zealand continues to be a priority market for Western Australia with tens of thousands of Kiwis making the trek west to WA each year. The number of New Zealanders travelling to Western Australia is motivated by our large expat community, with around one in three Kiwis travelling to WA to visit friends and family.
For Tourism WA, we focus on marketing to 'High Value Travellers’ from New Zealand. These are the visitors who don't mind long haul travel, have an above average spend and enjoy immersing themselves in our coast, wildlife and marine life.
We have a dedicated in-market team for New Zealand and work with trade partners to reach these travellers, including airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents, who all sell a wide range of West Australian tourism products.
