Understanding the Japan market
As one of Western Australia’s key international markets, Tourism WA is focused on attracting more visitors from Japan to our Dream State. With a direct aviation connection between our two regions, visitation from Japan is continuing to grow year on year.
To help drive more bookings, we focus our marketing efforts on Japanese 'High Value Travellers', those who don’t mind long haul travel, have an above average spend and are already considering a holiday to WA.
Working with a range of trade partners in-region to promote WA as a dream holiday destination, we are focused on building the number of inbound visitors to our state by promoting the most-appealing experiences, such as premium food and wine offerings, to the more than 1 million High Value Travellers in Japan.
