Understanding the Italy market

Western Australia has welcomed an increased number of Italian visitors to our state post pandemic, making the market one of our key European sources for inbound visitors. Since 2022, WA has also enjoyed a non-stop flight between Rome and Perth, giving European visitors direct access to our Dream State. 

To drive awareness of Western Australia as a world-class holiday destination, we work with a range of trade partners in India to reach these High Value Travellers and to promote Western Australia as a world-class holiday and events destination, home to pristine nature offerings. 

Italy market profile

Updated annually, the market profile fact sheet provides a breakdown on Italian visitor numbers, visitor spend and their motivations for travelling to WA.

Italy key distribution partners

Discover the full range of travel distributors we work with in Italy to generate bookings and drive visitation to WA. 

Contact us

For more information about the Italian market, contact our Italy Market Manager or our international markets team.

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