Understanding the Indonesia market
As one of our closest neighbours, Indonesia continues to be a priority visitor market for Western Australia. We know many visitors from Indonesia are typically visiting friends and family here in WA, taking advantage of the numerous direct flight connections between our regions.
To leverage this important market, Tourism WA focuses its marketing efforts on High Value Travellers from Indonesia as they represent the best return on investment thanks to their higher-than-average trip expenditure.
We also work with a range of trade partners in Indonesia to driver awareness of WA as a world-class holiday destination, including airlines, wholesalers, online agents and in-market PR teams.
