Understanding the India market
Representing a growing visitor market in terms of number of travellers, India continues to be a priority market for Tourism WA. The market has shown strong growth post pandemic and is home to 1.7 million 'High Value Travellers'.
To promote WA as a dream destination to Indian visitors, Tourism WA focuses on marketing our state to High Value Travellers within this market. These visitors represent a strong return on investment as they typically stay longer, travel further and spend more.
We also work with a range of trade partners in India to reach these High Value Travellers and to promote Western Australia as a world-class holiday and events destination, home to authentic cultural experiences and pristine nature offerings.
