Understanding the German & Switzerland markets
Germany is a strong source of international visitors for WA, with tens of thousands of German travellers arriving in our state each year. Tourism WA is focused on attracting more visitors from Germany, and neighbouring Switzerland, with a focus on appealing to High Value Travellers.
Boasting two direct aviation connections with Continental Europe, Western Australia is well positioned to welcome more visitors from these two countries. To help drive more bookings among these visitors, we partner with a range of travel distributors to promote WA as a dream holiday destination, home to wondrous landscapes, immersive nature experiences and world-class coastlines and marine life.
