Understanding the France market

Representing one of our state’s key international target markets in Europe, the number of French visitors to Western Australia has been on the rise post pandemic.  

Connectivity between WA and France was further boosted in 2024 when the direct flight between Paris and Perth launched.  

To help drive awareness of our Dream State among this key market, Tourism WA partner with a range of travel distributors to promote our state across France and drive additional bookings to WA. 

Access our market profile for France

Find out more about the French market through our latest market profile, based on Tourism Research Australia's International Visitor Survey data. 

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France key distribution partners

Discover the full range of travel distributors we work with in France to generate bookings and drive visitation to WA. 

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Contact us

For more information about the France market, contact our France Market Manager or our international markets team.

Contact our team

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