Understanding the France market
Representing one of our state’s key international target markets in Europe, the number of French visitors to Western Australia has been on the rise post pandemic.
Connectivity between WA and France was further boosted in 2024 when the direct flight between Paris and Perth launched.
To help drive awareness of our Dream State among this key market, Tourism WA partner with a range of travel distributors to promote our state across France and drive additional bookings to WA.