Published: 11 August 2025
Tourism WA has unveiled its new Event Experience Strategy 2033 to elevate Western Australia's reputation as a leading global destination for major events by delivering vibrant, world-class experiences.
The Strategy encourages greater visitor spend before, during, and after events by offering a diverse range of peripheral experiences and activities that complement the core event.
Through collaboration across the government and industry, the Strategy will deliver the ‘festivalisation’ of events, enhancing engagement and experiences for major events.
The Strategy will also amplify the economic benefits of events for local businesses and the Western Australian community, plus sporting and cultural organisations.
Events are already a critical pillar of the Western Australian visitor economy. They attract visitors, encourage longer stays, and showcase the character of Western Australia to our key audiences.
Events also support local jobs and drive significant benefit to tourism and hospitality operators including hotels, restaurants, bars, and attractions.
Importantly, they foster a sense of pride, belonging, and vibrancy across communities, helping position Perth and regional areas as fantastic places to live, work, study and play.
By building on the vibrancy and momentum generated by major events, the Strategy seeks to enhance the promotion and appeal of Western Australia’s year-round, always-on events calendar.