Published: 01 April 2022
A new fifty per cent off tours and experiences discount offer will inject up to $1 million into WA tourism businesses.
The Tourism WA $500,000 incentive, Half Off, Full Adventures, is encouraging out-of-state visitors to enjoy a WA tourism experience through the WA Visitor Centre.
The campaign is providing discounts on a huge range of tours and attractions, including foodie and winery tours, wildlife encounters, Aboriginal cultural tours, and many more.
The incentive is targeting interstate and international visitors through media channels including out-of-home advertising at Perth Airport, targeted paid social media and flight confirmation emails.
Visiting friends and family are expected to form a large proportion of our first interstate and international arrivals into WA, with the incentive targeting these visitors and encouraging them to travel further and experience more while here.
The incentive is funded through the State Government’s $185 million Reconnect WA package.
Read more about our interstate marketing campaigns here.