What is TRIP?
Tourism WA's Trade Ready Introduction Program (TRIP) assists established tourism operators to expand their business into the interstate and international markets.
Over a three-year period, TRIP operators are provided with financial assistance to attend in-market trade events. They will also receive support in establishing relationships with buyers through trade engagement opportunities.
Increasing the amount of WA tourism product available helps bolster our reputation as a world-class holiday destination and creates more diversity in our tourism offerings.
How can I apply?
If you are interested in applying for the Trade Ready Introduction Program, please email industry@westernaustralia.com.
Eligibility requirements:
- Be a West Australian owned and operated tourism business, with headquarters in Western Australia.
- Be able to provide evidence of holding public liability insurance to a minimum of $10 million.
- Have product that is suitable for the domestic and/or international markets that will contribute to driving visitation to Western Australia.
- Have had limited or no face-to-face engagement with trade via industry events, conferences and trade missions, for example ATE, ATEC Meeting Place, Tourism Australia Marketplace, etc.
- Be able to demonstrate long-term commitment and operational stability to selling in the domestic and international markets.
- Be able to demonstrate Tourism as the primary focus of your business operations.
- Be available to commit to the program for the duration of three years. Commitment includes financial commitment and time to travel and attend trade events, meetings and presentations relating to TRIP.
- Be able to demonstrate marketing activities in the intrastate market (this can include association and activity with your relevant RTO/Visitor Centre).
- Have a business listing with the Australian Tourism Data Warehouse (ATDW).
- Presence and engagement through social media platforms.
- Have an existing website with an online booking platform.
- Have product with scheduled availability and have an existing, or be willing to develop, a rate sheet for trade, with a minimum commission structure of 25% for Wholesalers and Tourism WA's Key Distribution Partners. Rates can be negotiable for smaller Online Travel Agents and Retailers.