What is TRIP?

Tourism WA's Trade Ready Introduction Program (TRIP) assists established tourism operators to expand their business into the interstate and international markets.

Over a three-year period, TRIP operators are provided with financial assistance to attend in-market trade events. They will also receive support in establishing relationships with buyers through trade engagement opportunities. 

Increasing the amount of WA tourism product available helps bolster our reputation as a world-class holiday destination and creates more diversity in our tourism offerings. 



How can I apply?

If you are interested in applying for the Trade Ready Introduction Program, please email industry@westernaustralia.com


Eligibility requirements:  

  • Be a West Australian owned and operated tourism business, with headquarters in Western Australia. 
  • Be able to provide evidence of holding public liability insurance to a minimum of $10 million. 
  • Have product that is suitable for the domestic and/or international markets that will contribute to driving visitation to Western Australia. 
  • Have had limited or no face-to-face engagement with trade via industry events, conferences and trade missions, for example ATE, ATEC Meeting Place, Tourism Australia Marketplace, etc. 
  • Be able to demonstrate long-term commitment and operational stability to selling in the domestic and international markets. 
  • Be able to demonstrate Tourism as the primary focus of your business operations. 
  • Be available to commit to the program for the duration of three years. Commitment includes financial commitment and time to travel and attend trade events, meetings and presentations relating to TRIP. 
  • Be able to demonstrate marketing activities in the intrastate market (this can include association and activity with your relevant RTO/Visitor Centre). 
  • Have a business listing with the Australian Tourism Data Warehouse (ATDW). 
  • Presence and engagement through social media platforms. 
  • Have an existing website with an online booking platform. 
  • Have product with scheduled availability and have an existing, or be willing to develop, a rate sheet for trade, with a minimum commission structure of 25% for Wholesalers and Tourism WA's Key Distribution Partners. Rates can be negotiable for smaller Online Travel Agents and Retailers. 
Have a TRIP question?

For any questions about Tourism WA's Trade Ready Introduction Program, please contact our Partnerships and Industry team within Tourism WA. 

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