Domestic Tourism Statistics (DoTS) Hub
The way domestic visitor data is measured in Australia has changed. Find out more about Tourism Research Australia's new DoTS system in our dedicated hub.
Discover Australia’s North West
From the iconic Cable Beach to the World Heritage listed Purnululu National Park, Australia’s North West offers visitors a true wilderness experience. The far north region of WA is a popular destination for West Australians chasing warmth during the April to October months, known as the dry season.
During this period, thousands of visitors head north for the busy tourism period in the Kimberley and Pilbara regions when the rain ends and the area re-opens to visitors. Popular with interstate visitors and working holidaymakers, the main towns of Broome and Kununurra offer numerous flight connections.
Learn more about Australia’s North West’s tourism sector through our latest visitor statistics and insights, including fact sheets for key Local Government Areas and Regional Development Commissions.
Following TRA's change to the new DoTS system at the start of 2025 and the release of a full year of data for the regions, the dashboard now shows a regional breakdown for 2025.
Domestic and total spend cannot be reliably reported prior to 2025 and are therefore only shown for 2025. See the Tourism Research Australia website for more info on the methodology change.
The 2024 fact sheets are based on the National Visitor Survey and will be updated shortly with data from DoTS.
Australia’s North West factsheet
Take an in-depth look at who’s visiting Australia’s North West in our latest regional factsheet. Updated annually, the factsheet shows the number of overnight visitors, where they come from, how much they spend, their purpose of visit, length of stay, and other key insights.
Local Government Area fact sheets
Discover more about Australia’s North West through our key Local Government Area (LGA) fact sheets for the region. Updated annually, the fact sheets detail visitor numbers for the areas, length of visitor stay, visitor spend and other key insights. Each factsheet is based on data from Tourism Research Australia, who publish visitor statistics for every Australia LGA. Not all factsheets have been updated for 2025. When further data is available, the remainder will be added.
Regional Development Commission fact sheets
Beyond our five main tourism regions, we have developed insights into the Regional Development Commissions areas across Western Australia, plus an in-depth look at the Perth metropolitan region. Each factsheet includes information on visitor numbers, where these visitors come from, how much they spend and more destination insights. Updated each calendar year, the fact sheets are based on data from Tourism Research Australia's National and International Visitor Surveys.
Need more information?
To find visitor information on a Local Government Area not listed, head to Tourism Research Australia to view their fact sheets or contact us on research@westernaustralia.com.