Greater China

Understanding the Greater China Market 

China and Hong Kong are important visitor markets for Western Australia, representing some of our biggest markets for international visitors and visitor spend. China has long established itself a leading visitor market for our Dream State, while Hong Kong is set to become a growing source of inbound visitors to WA. 

To attract even more visitors from these large international markets, we focus our marketing activities on targeting 'High Value Travellers’ from China and Hong Kong. These are people who don't mind long haul travel, have an above average spend and are looking to immerse themselves in nature and enjoy food and wine experiences. 

We work with a range of trade partners to reach these travellers, including airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents, who all sell a wide range of West Australian tourism products. 

^{Visitor feeding kangaroo at Caversham Wildlife Park}