Published: 13 August 2021
West Australians have jumped at the chance to get behind a State Government promotion to stimulate tourism in the State’s north, by snapping up 3,000 discount airfares within two weeks.
The promotion offered $100 off flights from Perth to Exmouth, Kununurra and Broome, through a partnership between Tourism WA and Webjet.
The discount also applied to flights between Broome and Kununurra to encourage visitors to discover more of the Kimberley region.
Launched on Monday, July 19, all available discount fares were sold out by August 3 with the promotion achieving a 10-fold increase of flight bookings across Webjet on these routes.
The Webjet partnership is part of the Relook and Book campaign, encouraging locals to reconsider holiday opportunities in popular holiday destinations such as Ningaloo, Kimberley, the South West and Perth, which have become available following Eastern States COVID-19 lockdowns.
Tourism WA Acting Managing Director Derryn Belford said this was a fantastic result which indicated locals had a strong appetite to travel to these sought-after locations and discover their own backyard.
“Importantly bringing visitors to these areas will help support local businesses like tour and experiences, accommodation as well as cafes and restaurants.