Published: 03 March 2022
Tourism WA is launching a new $12 million Wander Out Yonder marketing campaign, to encourage interstate travellers to holiday in Western Australia.
A series of high-impact marketing initiatives will kick off tomorrow in Queensland, New South Wales and Victoria, taking over billboards, social media, newspapers, magazines, and television.
The $12 million campaign, which will run between now and July, will also include partnerships with airlines and retail travel brands, offering WA travel itineraries and packages to help drive bookings to WA.
Unique scenes from across WA will take centre stage in advertisements as the state looks to attract tourists and support local tourism operators.
The marketing drive will encourage holidaymakers to travel around the State exploring stunning coastlines, premium food and wine, exceptional art and culture, and ancient Aboriginal history.
It will feature all regions – including the Kimberley, Pilbara, Coral Coast, Goldfields, South-West, Great Southern and Perth. WA icons like quokkas, whale sharks and Cable Beach-style camel trains will also pop-up in unexpected locations to capture the attention of potential travellers.
The Wander Out Yonder campaign has been extremely successful at driving West Australians to discover, and rediscover, tourism experiences in their own state. The campaign enouraged locals to go further and stay longer to explore the wonders and adventures on offer in WA.