Published: 19 March 2026
Western Australia is elevating its tourism storytelling with The Dreamers—a collective of passionate ambassadors who embody the state’s spirit and diversity. United by a shared love of exploration, they inspire travellers to discover new journeys and connect more deeply with WA’s people and places.
Representing six key experience pillars—Nature & Wildlife; Aboriginal Experiences; Road Trips & Station Stays; Food & Drink; Arts, Sports & Entertainment; and Hikes & Trails—the Dreamers bring WA’s landscapes, flavours and cultural voices to life through compelling storytelling and creative collaborations.
Aligned with Western Australia’s global tourism brand, Walking On A Dream, the Dreamers share authentic, lived experiences from across the state’s regions, deepening WA’s narrative and showcasing what makes its destinations unique. The Dreamers are also available for industry to leverage for their own marketing purposes.
Walking On A Dream positions WA as a wondrous, dreamlike destination shaped by extraordinary landscapes and rich Aboriginal culture—values echoed through every Dreamer’s content.
Together, the Dreamers offer travellers an insider’s perspective on Western Australia, reflecting the creativity and authenticity that define the Dream State and inviting the world to experience it first‑hand.