In 2023-24, Tourism WA commissioned Painted Dog Research to measure the value of Visitor Centres in Western Australia. The research was undertaken in close consultation with Tourism Council WA and involved surveying more than 2,300 visitors to Western Australia. The research found that per annum, Visitor Centres in Western Australia directly generate an estimated $261 million and indirectly support up to $740 million in visitor spend.
The research findings have been summarised alongside insights from Tourism Council WA's economic analysis, tourism businesses survey, and Visitor Centre managers survey into an infographic, available to download here:
Value of Visitor Centres in WA - Infographic.
Download a copy of the full research report and/or a presentation of the results (presented to Visitor Centre staff at the 2024 Perth Airport WA Tourism Conference in June 2024):
Value of Visitor Centres in WA - Painted Dog Research Report.
Value of Visitor Centres in WA - Presentation.