The Dream Collective Western Australia
Tourism Western Australia and Tourism Council WA have launched a new industry recognition program, The Dream Collective Western Australia, that celebrates the state's leading tourism operators and experiences.
The new initiative provides a platform to promote and showcase WA's best tourism products and aims to support and encourage advancements in business quality, with a special focus on sustainable and inclusive visitor experiences.
To be included in the program each year, operators will need to meet strict eligibility requirements and be successful in annual evaluations across a set of criteria covering customer reviews, website and online platforms, marketing and social media activity, training, accreditation and awards.
The Dream Collective operators will receive a number of benefits, including priority in Tourism WA's social media and placements on westernaustralia.com, along with an official program logo for their own promotional use, and a tailored report highlighting areas for improvement.
We invite all Western Australian tourism operators to apply for consideration in the program. Applications close on 12 July 2024 with successful businesses being assessed and notified by 31 August. The Dream Collective will run on an annual basis and operators will be required to apply for evaluation each year.
View the program guidelines here: Dream Collective Guidelines.
Apply for The Dream Collective at www.wadreamcollective.com.