With its stable and secure investment environment and sustained economic prosperity, Western Australia is an attractive, unique and exciting tourism investment proposition.
There has never been a better time to invest in tourism in Western Australia to capitalise on the state's record visitation, capital investment, excellent international access, innovative marketing and unique and diverse destinations and experiences.
Tourism WA is working with government and industry partners through its investment attraction initiatives to deliver new tourism offerings into Perth and Western Australia.
These initiatives are outlined below:
- An investment portfolio detailing major public and private tourism investment opportunities around the state
- Targeted tourism accommodation studies in key destinations that quantify the number and types of accommodation required to meet current and future demand. These studies have been prepared to assist investment decision making and are available below.
- Through the National Parks Tourism Experiences Development (NPTED) signature accommodation program, Tourism WA is engaging with investors and operators with a focus on delivering new brands and high-end offerings into some of the states iconic destinations.
Click here for more information on the NPTED program.
Tourism Investment Insights
This document highlights Western Australia's strengths as a prime destination for tourism investment, providing information on the State's key economic statistics and outlining the WA Government programs in place to support and attract investment into the tourism sector.
View the document: Tourism Investment Insights
Tourism Investment Opportunities
This document showcases Western Australia's tourism accommodation opportunities currently available for investment on state-owned property, through private transactions and in partnership with Aboriginal people as Traditional Owners of the land. The locations that have been included are strategically positioned to capitalise on the growing demand for tourism experiences in Western Australia.
View the document: Coming soon
Broome Accommodation Study
Broome has experienced extraordinary visitor interest over the past few years with increased domestic demand throughout and beyond the pandemic. Visitation to Broome looks set to increase again, following the 2024 launch of the direct non-stop flight from Singapore, making it even more accessible to international visitors.
To address the growing need for short-stay accommodation to support visitation to Broome, Tourism WA commissioned a study to identify market gaps and future demand, with the findings being used to inform government, developers and investors on short-stay accommodation investment decisions in Broome. The study aims to facilitate the growth of Broome's vibrant tourism industry.
Read the report: Broome Accommodation Study
The Broome Tourist Accommodation Growth Outlook 2024 – 2034 is based on key insights from the Broome Accommodation Study and provides guidance for making informed investment decisions in Broome’s tourism accommodation sector over the next decade.
Read the outlook here: Broome Tourist Accommodation Growth Outlook 2024 – 2034
Exmouth Accommodation Study
In recent years Exmouth has experienced a surge in visitor numbers, driven by increased domestic demand during the pandemic and its global reputation as the gateway to the World Heritage-listed Ningaloo Reef. As a jewel in the crown of Western Australia's tourism landscape and with recent infrastructure investments in the region, Exmouth is primed for further growth.
To address the mounting need for additional short-stay and tourism workers accommodation supply in Exmouth, Tourism WA commissioned a study to identify market gaps and project future demand. The findings will inform government, developers, and investors on the accommodation investment opportunity in Exmouth, supporting the continued expansion of its vibrant tourism industry.
View the document: Exmouth Accomodation Study
The Exmouth Tourist Accommodation Growth Outlook 2025-2035 is based on key insights from the Exmouth Accommodation Study, offering guidance for making informed investment decisions in Exmouth’s tourism accommodation sector over the next decade.
Read the outlook here: Exmouth Tourist Accommodation Growth Outlook 2025-2035