Western Australia Dream Sale
The Western Australia Dream Sale is a high-impact, conversion focused interstate marketing blitz that will draw visitors to Western Australia from our key east coast markets.
The over $3.5 million sale is designed to drive bookings to WA, through the curation and promotion of exclusive, high-value deals, providing travellers with a push to book.
Interstate travellers are invited to step into a deal with a variety of compelling offers, including discounted airfares, a tactical consumer campaign and a cooperative partnership with one of our key interstate distribution partners – Helloworld Travel, that will all deliver an urgent reason to book a trip to WA. Because just like a dream, these deals won't last forever!
Western Australian tourism businesses are invited to create and upload their special deals and have them featured within the sale.
An industry toolkit has been developed to support the WA tourism sector to leverage the Western Australia Dream Sale. This toolkit includes guidance on how to load special deals, work with our key distribution partners, and leverage the sale in their own marketing activities.
Access the
Western Australia Dream Sale Industry Toolkit.
The sale will kick off on 28 October 2024 and run for four weeks in the key markets of New South Wales, Victoria and Queensland.