Creating Dream Experiences

Western Australia’s vast and wondrous landscape offers a range of tourism experiences for visitors to our state. They can swim with the gentle whale sharks off the Ningaloo Coast, traverse through ancient gorges in the North West, relax in luxurious eco tents at Shark Bay, or taste their way through hundreds of cellar doors in our varied wine regions. 

With such a large range of product available, Tourism WA has created a series of specialised research reports examining the various sub sectors within our tourism industry. Each report highlights the demand for specific tourism offerings, what type of visitors operators should be targeting and the value of these new and emerging sub-sectors. 

Accommodation Research Reports

Cape to Cape eco-accommodation pre-feasibility study

Cape to Cape

The Cape to Cape eco-accommodation pre-feasibility study investigates the potential for eco-accommodation along the track.
Pdf | 6.0 MB
Glamping research

Glamping

The Glamping research explores preferences and makes recommendations on potential product mix and suitable locations in WA
Pdf | 581.4 KB
Broome Accommodation report

Broome Accommodation Study

The study explores the short stay accommodation supply in Broome and future demand to understand market gaps and opportunities.
Pdf | 5.0 MB
Live Ningaloo

Exmouth Accommodation Study

Tourism WA has commissioned a study to identify market gaps and future demand for accommodation in Exmouth.
Pdf | 4.2 MB

Experience Research Reports

Dark sky in WA

Developing a Dark Sky Experience

Tourism WA has produced guidelines based on consumer research to help inform your dark sky experience product development and marketing strategies.
Pdf | 5.52MB
Cycle Tourism

Cycle Tourism

A research report by Tourism WA and Faster Horses examining the size and segment the domestic cycle tourism market.
Pdf | 493.2 KB
Wildflower Tourism

Wildflower Tourism

A report examining the market for wildflower tourism in WA, home to one of the most diverse arrays of wildflowers in the world.
Pdf | 4.9 MB
Agritourism

Agritourism 

A study looking at the marketing and development priorities required to support the growth of the Agritourism sector in WA.
Pdf | 8.0 MB
Trail tourism report

South West Edge Trail Tourism

A report examining the trail tourism experience opportunities along the South West Edge drive trail.
Pdf | 3.3 MB
Dark Sky Tourism

Dark Sky Tourism

A research project examining the strategic development and marketing of Western Australia as a Dark Sky Tourism destination.
Pdf | 3.7 MB

Destination Research Reports

Perth entertainment precincts research

Perth entertainment precincts

A report determining visitor perceptions of the range of venues, safety, vibrancy, and accessibility of a range of Perth Entertainment Precincts.
Pdf | 7.0 MB
Perth coastal precincts research

Perth coastal precincts

A study examining the appeal and activities undertaken at eight beaches across Perth metropolitan region, based on visitor insights.
Pdf | 45.5 KB
Kimberley cruise research

Kimberley cruise

A study investigating the management options for a growing cruise sector along the Kimberley coast of WA.
Pdf | 1.5 MB
Outback Way

Outback Way

A research project examining the tourism opportunities associated with sealing the Outback Way, from Laverton Western Australia to Winton Queensland.
Pdf | 1.3 MB

WA’s visitor centres

A series of reports discussing the value of Western Australia’s visitor centres and their influence on tourist behaviour.

Visitor Centre Infographic
Access the infographic summarising the value of Visitor Centres in WA.
Visitor Centre Value Report
The full report Tourism WA commissioned to measure the value of Visitor Centres in WA.
Visitor Centre Presentation
Access Tourism WA’s presentation of the visitor centre value report to visitor centre staff.