The familiarisation program is open to tourism operators who provide quality products across the State.
We give preference to operators who are accredited and also those are active in domestic and overseas markets. For example, an operator who is active in the New Zealand market is more likely to be selected to participate in a trade famil from New Zealand, than an operator who undertakes no activities in that market.
We also ensure that the destinations and products promoted in each famil are of interest to the market. For example, the Singapore and Malaysian markets are interested in city breaks, shopping, nature-based experiences and also find the South West appealing. The German market on the other hand is mostly interested in outback and adventure experiences in the North West.
As a government agency, we also obtain multiple quotes for bookings as part of the familiarisation program.
If you have any queries or would like more information please email familiarisations@westernaustralia.com.