Tourism is everyone's business

Western Australia's tourism industry a vital part of our state's economy. Our job at Tourism WA is to grow this important sector by promoting WA as an incredible holiday and events destination and inspiring more people to visit the state from around Australia and the world.

$17.2 BILvisitor spend recorded in YE Dec 24
120K+tourism filled jobs
$15.9 BILGSP in 2023-24
20Direct flights from global cities into Perth

Explore our regions

Destination Perth

Find out more about Western Australia’s capital city, Perth, and the day trip adventures available at the Swan Valley, Peel region, Fremantle and iconic Rottnest Island.

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Australia's South West

Learn more about Australia’s South West, which covers the Margaret River Region and Great South, and is a popular destination for West Australians and out-of state visitors.

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Australia's Golden Outback

Find out more about the vast Australia’s Golden Outback region, home to some of the whitest beaches in the world and historic outback towns, which is known for its epic road trips.

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Australia's North West

Discover the ancient Kimberley region, and rugged Pilbara, known for its adventure holidays and a popular destination for working holiday makers around the globe.

Explore our regions

Australia's Coral Coast

Learn more about Australia’s Coral Coast, which is home to the World Heritage Listed Shark Bay and Ningaloo Coast, and is a popular destination for West Australians and international visitors.

Latest news

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30 Mar 2025

Perth welcomes global aviation leaders for Routes Asia 2025

 Premier aviation route development event hosted in Perth.

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03 Feb 2025
Registrations open for new West Kimberley eco-stay developments
31 Jan 2025
West Australian tourism accommodation at forefront of new grants scheme
19 Dec 2024
New Aboriginal mural unveiled at major lookout in Kings Park
02 Dec 2024
Rockingham Discovery Centre progresses to Business Case stage
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Upcoming industry events

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Australian Tourism Exchange 2025

27/04/2025 - 01/05/2025
Brisbane | Meanjin
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TCWA's Breakfast with the Tourism Minister

30/04/2025 - 01/05/2025
Perth | Boorloo
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Tourism WA Industry Update

07/05/2025 - 07/05/2025
Perth | Boorloo
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Australia and New Zealand Dream WA Roadshow 2025

18/05/2025 - 22/05/2025
Sydney, Brisbane, Melbourne, and Auckland
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